Meet the Hubber: Ramona Banfi

Among the many people who spend their days at Impact Hub Ticino is Ramona Banfi. In addition to being a great plant lover, Ramona is a UX/UI designer with a solid background in visual communication.

In her work, she is dedicated to designing intuitive and accessible user experiences, with the goal of making platforms and applications not only functional and visually appealing, but above all inclusive.

Keep reading to find out more. ⤵️

Hi Ramona! Can you tell us a bit about yourself and what you do?

My name is Ramona Banfi, and I was born and raised in Lugano. I completed my Bachelor’s degree in Visual Communication at SUPSI, followed by a Master of Advanced Studies in Interaction Design at the same university.

I work as a UX/UI designer, creating digital interfaces such as Web Apps, Native Apps, and CMS platforms, with the main goal of making these interfaces intuitive, useful, and as understandable as possible for the people who use them. I design all interactions, for example, where a user is directed when they click a certain button, together with the visual design of the product.

My professional experience has mainly taken place in Turin, a city I adore, and later in Lausanne, where I currently work remotely, a setup that allows me to continue enjoying the beautiful weather of our region :)

Can you tell us a bit about your work?

I currently work at SpotMe, a Lausanne-based company that develops digital solutions for in-person, hybrid, and virtual events. My role involves optimizing and designing the entire user experience across our product ecosystem. The platform serves a wide range of users, event organizers, speakers, moderators, and attendees, which makes designing for such diverse needs both challenging and rewarding.

How do you hope your work makes a difference?

I’m very interested in accessibility, that is, making interfaces usable by everyone, including people with disabilities.

So far, in Europe, accessibility laws have mainly applied to the public sector, but as of June this year, private companies are also required to meet these standards.

To create an accessible product, designers and developers must work together: some aspects depend on design, such as color contrast, minimum touch areas, and understandable error messages; others depend on code, such as hierarchy and landmarks, which allow screen readers, software that reads content aloud for people who are blind or have low vision, to interpret the interface correctly.

Since many people interact with the world through digital interfaces, I hope to further specialize in this field in the future to help as many users as possible.

What made you choose Impact Hub Ticino as your workplace, and why is it valuable to you?

Moving from working in an office in Turin, where at the end of the day we would often meet colleagues for an aperitivo, to working 100% remotely was challenging at first. Remote work has many advantages, but it does come with a loss of social interaction.

Impact Hub has allowed me to regain something similar to a physical office: I mainly come to meet people and enjoy a coffee together, and also because, as a big plant lover, I adore the green spaces it offers both indoors and outdoors.