by Tiziano Luccarelli
The circular economy proposes more determinant practices related to the design of products and services. Companies' intentions, in their choice of materials, assembly methods, packaging, and business model, greatly influence whether raw materials can remain in the production cycle. The focus on recycling is not the only important aspect to focus on.
It emerges from the discussion that the transition to a circular economic model is such an essential and decisive challenge that it requires a shared commitment of all economic entities: governments, educational institutions, companies, and citizens. The former must facilitate the transition with laws and regulations, the latter form the mindset of future generations, the third review and redesign (i.e., innovate) the ways in which they operate in the market, and the last, adopt more informed and responsible purchasing behaviours.
The entire economic system is moving in this direction. Significant investment funds are supporting the transition, proving profitable and a harbinger of profit. Bringing profit and environmental sustainability together is essential in reducing the harmful effects of climate change since 70 per cent of emissions are generated by the way materials are used.
Once again, the need for a systems approach that builds its foundation on collaboration and shared commitment is clear. Passivity is not a viable strategy.
We discussed all this during our third "Under the Stars: Circular Economy. Perspectives", exchanging knowledge and expertise and translating intentions and ideas into action. Thanks to Sabrina Montiglia for the photos of the evening.
